Data-Driven Decision Making
Data-Driven Decision Making
Data-Driven Decision Making
Analytics & Reporting
Analytics & Reporting
Most marketing dashboards are vanity mirrors showing you what you want to see. We build analytics systems that reveal uncomfortable truths and actionable insights—the kind that actually move the needle on profit.
Most marketing dashboards are vanity mirrors showing you what you want to see. We build analytics systems that reveal uncomfortable truths and actionable insights—the kind that actually move the needle on profit.
Partner Integrations
Partner Integrations
100
100
Platforms
Partner Integrations
100
Platforms
/ Why Your Analytics are Lying to You
/ Why Your Analytics are Lying to You
Most companies track the wrong metrics, celebrate false positives, and make decisions, based on correlation instead of causation. Your dashboard shows "conversions up 20%" but your CFO is asking why revenue hasn't budged.
Most companies track the wrong metrics, celebrate false positives, and make decisions, based on correlation instead of causation. Your dashboard shows "conversions up 20%" but your CFO is asking why revenue hasn't budged.
/ Common Analytics Mistakes
/ Common Analytics Mistakes
Trusting last-click attribution as gospel truth
Trusting last-click attribution as gospel truth
Trusting last-click attribution as gospel truth
Celebrating platform-reported conversions without validation
Celebrating platform-reported conversions without validation
Celebrating platform-reported conversions without validation
Confusing correlation with causation in your data
Confusing correlation with causation in your data
Confusing correlation with causation in your data
Tracking vanity metrics instead of business outcomes
Tracking vanity metrics instead of business outcomes
Tracking vanity metrics instead of business outcomes
Truth-Seeking Analytics
Truth-Seeking Analytics
We build measurement systems that prioritize truth over convenience. If the data shows something isn't working, we tell you—even if it's uncomfortable.
We build measurement systems that prioritize truth over convenience. If the data shows something isn't working, we tell you—even if it's uncomfortable.
Outcome-Based
Metrics
Outcome-Based Metrics
Outcome-Based
Metrics
We track metrics that matter to your business: revenue, profit margin, customer lifetime value, and payback period—not page views and bounce rates.
We track metrics that matter to your business: revenue, profit margin, customer lifetime value, and payback period—not page views and bounce rates.
Custom Attribution
Models
Custom Attribution Models
Custom Attribution
Models
We build attribution models tailored to your customer journey, not one-size-fits-all defaults that misallocate credit.
We build attribution models tailored to your customer journey,
not one-size-fits-all defaults that misallocate credit.
We build attribution models tailored to your customer journey, not one-size-fits-all defaults that misallocate credit.
Causal
Analysis
Causal Analysis
Causal
Analysis
We use statistical methods to separate signal from noise and measure what actually drives growth versus what just looks correlated.
We use statistical methods to separate signal from noise and measure
what actually drives growth versus what just looks correlated.
We use statistical methods to separate signal from noise and measure what actually drives growth versus what just looks correlated.
Metrics
That Actually Matter
Metrics
That Actually Matter
Revenue Metrics
Revenue Metrics
Revenue Metrics
Profitability Metrics
Profitability Metrics
Profitability Metrics
Customer Value Metrics
Customer Value Metrics
Customer Value Metrics
Conversion Metrics
Conversion Metrics
Conversion Metrics
Attribution & Impact
Attribution & Impact
Attribution & Impact
Experimentation Metrics
Experimentation Metrics
Experimentation Metrics
Advanced Data Infrastructure
for Modern Growth
Advanced Data Infrastructure for Modern Growth
Advanced Data Infrastructure
for Modern Growth
/ Data Collection & Tracking
Google Analytics 4
Event-based tracking and custom dimensions
Google Tag Manager
Flexible tag deployment without dev dependencies
Server-Side Tracking
Bypass ad blockers and improve data accuracy
Conversion APIs
Direct server-to-platform integrations
/ Visualization & Reporting
Looker Studio
Automated reporting dashboards
Tableau
Advanced data visualization for deep analysis
Custom Dashboards
Tailored reporting interfaces
/ Data Warehousing & Processing
BigQuery
Centralized data warehouse for all marketing data
dbt (Data Build Tool)
Transformation and modeling layer
Stitch/Fivetran
Automated data pipeline from all sources
Python/R
Statistical analysis and modeling
/ The Future of Search
Google Optimize
A/B testing and personalization
Custom Geo-Testing
Incrementality measurement framework
Statistical Analysis
Bayesian and frequentist methods
/ Data Collection & Tracking
Google Analytics 4
Event-based tracking and custom dimensions
Google Tag Manager
Flexible tag deployment without dev dependencies
Server-Side Tracking
Bypass ad blockers and improve data accuracy
Conversion APIs
Direct server-to-platform integrations
/ Data Warehousing & Processing
BigQuery
Centralized data warehouse for all marketing data
dbt (Data Build Tool)
Transformation and modeling layer
Stitch/Fivetran
Automated data pipeline from all sources
Python/R
Statistical analysis and modeling
/ Visualization & Reporting
Looker Studio
Automated reporting dashboards
Tableau
Advanced data visualization for deep analysis
Custom Dashboards
Tailored reporting interfaces
/ The Future of Search
Google Optimize
A/B testing and personalization
Custom Geo-Testing
Incrementality measurement framework
Statistical Analysis
Bayesian and frequentist methods
/ Data Collection & Tracking
Google Analytics 4
Event-based tracking and custom dimensions
Google Tag Manager
Flexible tag deployment without dev dependencies
Server-Side Tracking
Bypass ad blockers and improve data accuracy
Conversion APIs
Direct server-to-platform integrations
/ Data Warehousing & Processing
BigQuery
Centralized data warehouse for all marketing data
dbt (Data Build Tool)
Transformation and modeling layer
Stitch/Fivetran
Automated data pipeline from all sources
Python/R
Statistical analysis and modeling
/ Visualization & Reporting
Looker Studio
Automated reporting dashboards
Tableau
Advanced data visualization for deep analysis
Custom Dashboards
Tailored reporting interfaces
/ The Future of Search
Google Optimize
A/B testing and personalization
Custom Geo-Testing
Incrementality measurement framework
Statistical Analysis
Bayesian and frequentist methods
We Measure What Matters
and Scale What Works
We Measure What Matters
and Scale What Works
Analytics Implementation & Audit
Complete setup and validation of tracking infrastructure across all platforms.
Analytics Implementation & Audit
Complete setup and validation of tracking infrastructure across all platforms.
Analytics Implementation & Audit
Complete setup and validation of tracking infrastructure across all platforms.
Custom Dashboard Development
Tailored dashboards showing the metrics that matter to your business.
Custom Dashboard Development
Tailored dashboards showing the metrics that matter to your business.
Custom Dashboard Development
Tailored dashboards showing the metrics that matter to your business.
Attribution Modeling
Custom multi-touch attribution models that reflect your actual customer journey.
Attribution Modeling
Custom multi-touch attribution models that reflect your actual customer journey.
Attribution Modeling
Custom multi-touch attribution models that reflect your actual customer journey.
Data Warehouse Setup
Centralized data infrastructure for all your marketing data.
Data Warehouse Setup
Centralized data infrastructure for all your marketing data.
Data Warehouse Setup
Centralized data infrastructure for all your marketing data.
Weekly Performance Analysis
Regular deep dives into performance with actionable recommendations.
Weekly Performance Analysis
Regular deep dives into performance with actionable recommendations.
Weekly Performance Analysis
Regular deep dives into performance with actionable recommendations.
Cohort Analysis
Customer cohort tracking to understand retention and lifetime value trends.
Cohort Analysis
Customer cohort tracking to understand retention and lifetime value trends.
Cohort Analysis
Customer cohort tracking to understand retention and lifetime value trends.
Influencer & UGC Partnerships
Structured testing methodology with statistical rigor.
Influencer & UGC Partnerships
Structured testing methodology with statistical rigor.
Influencer & UGC Partnerships
Structured testing methodology with statistical rigor.
Monthly Executive Reports
High-level summaries with strategic insights for leadership.
Monthly Executive Reports
High-level summaries with strategic insights for leadership.
Monthly Executive Reports
High-level summaries with strategic insights for leadership.
/ Data-Driven Decision Making
/ Data-Driven Decision Making
Stop Guessing.
Start Knowing.
Stop Guessing.
Start Knowing.
Get a free audit of your current analytics setup and discover what you're missing in tracking attribution and true impact.
Get a free audit of your current analytics setup and discover what you're missing in tracking attribution and true impact.
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem
Transforming businesses through innovative
digital marketing strategies. Your success is our mission.
Follow us on
© 2026 SEM Hook LLC. All rights reserved.
Made by Lorem